The Co-Operative Essay Example | Topics and Well Written Essays - 1000 words

The Co-Operative - Essay ExampleAs the years go by, Co-operative intellectual nourishment has continued to be various(a) in strategy and approach. The company has also placed itself in a position where it is benefiting fully from the approach of technology. For instance it is argued that The Co-operative Food will become the UKs first major grocery seller to offer contactless payment in its stores nationwide after joining forces with Barclaycard (The Co-operative Group, 2010). As a business strategy, the company focuses its potential on growing its smaller retail shops and ensuring sightly-trade. Overview of the French food merchandise The decision as to whether or not Co-operative food should work out the French market is one that comes with a lot of considerations before sketch any conclusions. The first of such considerations is a thorough examination of the French Food Market to keep in line the viability of the French Food Market to contain not just Co-operative Food b ut any some other food company. The French market is reputed for better prices, finding more exotic items, and buying in lot (Mason, 2011). This means that the strength of the French Food Market hangs around the factors of price, variety and type of sales. Largely due(p) to the fact that fair-trade is upheld and practiced in France, food producers b bely have problems with the payment of deserving and fair prices for their food produce. This fairness is to a very large extent transferred to the larger France Food Market where the right of consumers to fair prices is always respected. To this effect, prices of goods are generally lower as opined by Mason (2011). What is more, Frances open market trade that is in place in France makes it possible for as many variety of food items as possible to enter the French market. To this effect, natives and foreigners (especially tourists) are offered an advantage of getting almost everything they want as far as food products are concerned. L astly, both retail and wholesale food marketing are in full force in France. Mason (2011) notes that most of the whole sale and in some cases retail sales are done by the farmers themselves. This approach en certainlys that it is only quality and affordable food products that are sold in the French Food Market. Potential benefits for Co-operative Food entering France Once Co-operative Food, UK finalizes its decision to enter the French food market and indeed enters it, there are a couple of advantages and benefits that the company is sure to tap. In the first place, The US Commercial Service