Marketing Strategy TOTAL INTEGRATION Essay Example | Topics and Well Written Essays - 2500 words

Marketing Strategy TOTAL INTEGRATION - sample ExamplePiercy places great emphasis on the brand identity of the accompany in integrating merchandise and communication campaigns. Total integration involvesToday Primark has established itself as one of the competitive retail barge in chain in UK, Ireland and Spain with a total of 173 retail outlets at strategic locations. Employing more than 25000 people the company has been in value clothing for well over 35 years and has also been voted as Best judge High Street Fashion by GMTV and ITV viewers1. This study is an effort to look into the practical implementation of the theoretical aspects relating to merchandising strategies, HR support, marketing communication, brand equity proposition, strategic alliance etc. which have been instrumental in the success of Primark. To evaluate the strategies adopted by Primark, while using various tools like Porters five forces analysis, SWOT, PEST, Ansoff matrix etc. an effort would also be made to compare the performance of Primark with some other retail companies like Topshop, Prada, Asda, Tesco etc. and how Primark has been competent to beat the competition. One of the key weapons in the stocktaking of Primark has been its ability to get hold out with items at rates cheaper than the rivals. It will be quite interesting to canvass how the company has been competent to come out with such lower prices. ... and how Primark has been able to beat the competition. One of the key weapons in the armoury of Primark has been its ability to come out with items at rates cheaper than the rivals. It will be quite interesting to learn how the company has been able to come out with such lower prices. Retail business is at the origination of running a retail store, trying to earn the loyalty of guests, while at the same prison term trying to grab attention of newer customers. Piercy (2001) has also pointed out the desires of many company executives some of the issues as requisit e towards being more customer friendly. The issues pointed out are likeValue of the product or go in achieving a successful strategy in taking on the competition. This is also concerned with customer relationship management. Mele and Colurci (2006) provide distinctive paradigms for value as such. It is stated that the term value can be delimit in different ways according to the adopted perspective of analysis it is possible to determine a customer value, a firm value and a stakeholder value.Online presence of the companies to cater to customers spread across a larger area and property in mind the convenience of the customerTotal integration of companys resources and capabilities to deliver a product which is able to fulfil the needs of customer.Consideration of trenchant planning, strategizing and creativity as the key to come out with effective performance.From the strategic planning point of view, competitor analysis is very important for any companys long-term option (Kotler , 1972). The first step towards such an analysis begins by identifying the strengths and