JC Penney Company, Inc. :: Marketing Research

JC Penney Company, Inc.J. C. Penney Company, Inc. Is virtuoso of Americas largest section store, drugstore, catalogue and e-commerce retailers. Providing merchandise and services done section stores, catalogs, and the Internet. Their targeted customers are Modern Spenders and Starting Outs, who shop for apparel, accessories, and home furnishings done the centers where JCPenney is located and through the convenience of catalog and the Internet.Starting OutsLess than 35 years of ageSingles, young families0-1 childrenShopping patterns & relationships emergingNo potent retail loyalties28% of U.S. households.Currently 16% of gross salesPotentially 30% of salesModern Spenders35-54 years of ageDual-earner households0-2 children (often includes teenagers)Consumption orientedNo strong retail loyalties & relationshipsRetail loyalties more likelyEstablished shop patternsTime-starved27% of U.S. householdsCurrently 43% of salesPotentially 50% of salesDistribution*CatalogsJ.C. Penney is the nations largest catalog merchant, with the most modern facilities and the largest privately owned telemarketing network in America. Serving this $4 meg catalog business are nearly 2,000 catalog departments in JCPenney department stores, Eckerd drugstores, freestanding sales centers and independent catalog merchants.*InternetJ.C. Penney is in provided its second year of Internet sales, and its going strong and growing. Sales jumped from $15 million to $102 million since the beginning of jcpenney.com.*Department StoresJCPenney has more retail infinite in major regional shopping centers than any other department store retailer in America, with about 1,140 department stores located in all 50 states. JCPenneys drugstore ECKERD has over 2,600 stores in mathematical process in 23 states.PROMOTIONAL OFFERSDirect mail. An invitation to shop mailed to selected catalog customers. These promotions may be associated with a holiday or other supererogatory savings event, including many of o ur storewide eventsSunday Supplement. JCPenney color inserts that are delivered with your Sunday or late-week newspaper.Newspaper Ads. Promotional offers are often supplemented by ads in your local newspaper.Catalog Inserts. Many of our Sale and JCPenney Signature Series catalogs contain surplus offers for limited-time savings that are bound into mailed copies.E-mail Promotions.