Discuss how fashion and appearance are central to the construction of social identities

Social identity has conk out an ever increase state of uncertainity, we are constantly presenting ourselves to others through with(predicate) everyday interactions, by the bearing we speak and how we dress ourselves. We constantly mark ourselves as the same as those with whom we share an identity and diffrentiate with those, we do not. We visualize or imagine ourselves apply mingled symbols or representations. We use these symbols in order to make moxie of ourselves in relation to the world we inhabit. Symbols and representations thrust now change magnitudely constitute a feature in the production of identities.This way we signal our identities to others and how we slam which people we identify with and why other people are different. How we speak, dress, wearing uni operates or carry flags all offer symbols of identity. When I rummage through my wardrobe in the morning I am not just faced with the choice of what to wear. I am faced with the choice of visualizes the goi ng away between a smart suit and a pair of overalls, a leather skirt and a cotton skirt, is not champion model and style, but one of identity.You hit the sack perfectly healthy that you will be seen differently for the whole day, depending on what you put on you will bet as a crabbed kind of woman with one particular identity which excludes others. The black leather skirt rather rules out young innocence, oily overalls tend to exclude sophistication often I have wished I could put them all on together- just to say, how dare you believe any of these is me. But also, see, I can be all of them. (Williamson,1986, p. 91).Appearance and change state have suit crucial in the presentation of self, the information cosmos projected inadvertently reveal more about a some automobile trunk than the information directly or intentionally given. However, with the growing awareness border fashion identity, the clothes we wear has become a statement in itself. In the case of the sociolo gical interest in tog and fashion, we know that through clothing people communicate some things about their persons, and at the joint level this results typically in locating them symbolically in some structured universe of status claims and life-style attachments. (Davis.F. 1992. p. 4)Fashion and appearance has become a visual language, with its own structure as well as vocabulary. With a growing amount of other material artifacts to complement the clothing statement, this type of social identity has taken a young form of clich.The need to appear in a certain way has propelled media chew to levels never imagined in modern societies across the globe. There are various media through which fashion and appearance has been propelled in the structures of social identity television, magazines, journals, videos, for the most part the internet has been a snappy source of information. The culture of fashion draws upon the collective identity of individuals through mass advert campaign with the help of repute hype. This has aided the transmission of new social constructions of appearances in relation to fashion. glory endorsement of luxury fashion is hardly a new phenomenon, as it has been around for several centuries. Charles charge, the man who invented haute couture in Paris in the ordinal century, understood the importance of linking celebrities to brands, even before this was recognized as an cardinal marketing communications tool. To promote his fashion house La Maison Worth, he sought a high society lady and an influencer of the court fashions, Princess Von Metternich, married woman of the then Austrias ambassador to France and close friend of Napoleons wife Empress Eugenie.This celebritys patronage and connection with La Maison Worth contributed immensely to the success and status of this couture house as the most potent in the world at its meter. (Uche. O, 2006). The impact of celebrities, fashions and appearance in the new formations of social iden tity, has shaped the way one views self. No endorsement is expel these days without a celebrity promoting its content. From designer clothings, to a particular look, from body sizes to particular diets.The list has included material artifacts like perfumes to jewelleries, and everything in between. Self-presentation has become a complex process, propelling various elements of new fashion structures, the dialectical relationship between fashion contigencies and market branding. Social identities drawn from a social/structure level as well as drafting from a combination of modern technological factors, makes communication a vital factor in shaping personal and individual appearances.Style is then circumscribed to suit a collective, thereby enabling a presentation of an image or appearance to identitfy a social culture. Appearances are shaped by different factors. Biological factors such as the forms that bodies and social factors such as experiences that are not independent. Ident ity is a complex interweaving of a flesh of different influencesbiological factors that are affected by the environment, like the ethnical perceptions of biology and social factors that are influenced through the understanding of biology.Social identity is strongly influenced by maidenly and masculine characteristics associated with the gender categories, men and women appearances. Individuals can need which aspects of gender identity to take up, but choices are constrained by a variety of factors including cultural perceptions of masculinity and femininity. For men to adopt feminine symbols in dress would be to trangress, in the realm of appearance, the very kernel of modern masculine identity.We have not reached that point, and no sign of the multiplication leads us to anticipate any shift in that direction. Despite the treble forms of its democratization, fashion remains essentially inegalitarian, at least where gender is concerned. (Lipovetsky,G. p. 111). The increasing f lexibility accomodates a diversity of masculinities and femininities in appearances. Gender identities are not fixed, often stereotypical, essentialist way, social identities tend to shift and change across time and between cultures.However, social identities are not something that can be choosen check to individuals, they are shaped by society, the culture that individuals live in, by experiences as well as understandings. The appearances of particular groups of males and females may be constrained or liberated when pitched against historical agendas and social structures such as raising and economy. Although there is a freedom surrounding the ability to choose ones identity, social and cultural factors, which include class and ethnicity as well as gender, contributies to the sorts of identites that one holds.