Assignment Front Sheet Essay

Marketing is at the cheek of every organisations activity. Its importance is also growing in the non-commercial, public and intended orbits. Also, at the heart of merchandise is the node. This whole depart introduce learners to some of the tools and techniques all types of organisations go for to achieve their objectives.Firstly, learners will explore how different types of organisations use merchandise principles to meet the needs of their customers and achieve their objectives. The constraints downstairs which organisations operate are important and learners will study the legal requirements and unpaid worker codes that affect marketing.Learners will then go on to investigate how organisations draw in data through market inquiry and turn it into useful cultivation which can be analysed and used to plan their marketing activities. The sectionalisation and targeting of groups of customers is a key marketing technique and this is studied in detail.This includes the diffe rent bases for segmentation of both consumer and business markets. Next, learners will examine how a marketing liquify is developed to meet the needs and aspirations of a targeted group of prospective customers, earlier going on to develop a marketing mix for a new product or service.Learning OutcomesOn completion of this unit you should1. K at a time the role of marketing in organisations2. Be able to use marketing research and marketing planning3. Understand how and why customer groups are targeted4. Be able to develop a coherent marketing mix.5.Criteria graphemeAssignment briefQualificationBTEC L3 Extended Diploma In line of descentUnit number and titleUnit 3 design to MarketingStart date24th March 2014Deadline22/04/14Assessor nameKAREN MASONAssignment titleA LISTED MARKETERS. grapheme 1The purpose of this assignment is to Work individually to complete the sideline occupations.Assignment Brief/ScenarioYou have just started working for a bounteous marketing and design age ncy based in Teesside that consults for a regeneration of businesses on the marketing activities that they undertake in order to promote their products or services. The agency has a varied portfolio of A Listed clients and you have been haltn the task of consulting for deuce new clients, one(a) business that operates in the private sector and one in the public or voluntary sector. Choose your dickens businesses remembering that one must be from the private sector, for example, Marks & Spencer One must be from the public or voluntary sector, for example, Oxfam.Task 1Describe how marketing techniques are used to market products in two organisations.You task is to produce a presentation for your senior management team (SMT) to introduce your new clients.Your presentation must include the following relegate Aa) Two different definitions of marketing (dont forget to reference your source) b) Identify the broad aims and objectives of organisations of the private, public and voluntary sectors c) Identify the aims specifically for each of your selected businesses d)e) Part Bf) For each business, you will need to research and describe the marketing techniques it has used in order to market one product/service. These techniques might includeGrowth strategiesSurvival strategiesBranding kindred marketing. accompanying unit content guidance sheet & week 1 PowerPoint in support of this task (P1)Describe the limitations and constraints of marketingYour task is to bring out a factsheet that describes the limitations and constraints under which marketers operate this should include legal requirements and the use of voluntary codes and constraints.Task 2Select one of the businesses you researched for criterion P1, describe the limitations and constraints of marketing for the organisation. Include the following in your description legal constraints, for example deal of Goods Act 1979, The Consumer Protection from Unfair Trading Regulations 2008, Consumer Credit Acts 1974 & 2006, Consumer Protection (Distance Selling)Regulations, era Protection Act 1998 Voluntary constraints, for example Code of Advertising dress and Advertising Standards Authority. pressure groups and consumerism, for example CBIAcceptable language.Guidance bankers bill you should give original life examples of each limitation and constraints identified and include desirable text and images into your factsheet. Following unit content guidance sheet & week 2 PowerPoint in support of this task(P2)Task 3 study marketing techniques used in marketing products in two organisations M1To complement the presentation you developed for criterion P1, you now need to produce a report where you will demonstrate higher-level skills through comparing or decision the similarities and differences between the marketing techniques used by the two organisations.Guidance note your report should include an introduction and be separated into sub-sections including growth strategies, survival strategi es, branding and relationship marketing.Follow tutor support stretch & argufy activities to work towards this criteria (M1)Evaluate the efficientness of the use of techniques in marketing products in one organisation. D1This task is an extension to the report you have produced for criterion M1. You now need to select one of your two businesses and fully explain how effective you think it has been with the techniques used in marketing itsproducts? You should fully justify your event and make suitable recommendations for improvement.Guidance note you should back up your points with suitable, real life examples relating to that particular business. Evaluation requires more than stating an opinion and should demonstrate higher-level skills such as researching and interpreting data and using logical judgements about the hardship and reliability of the data used to evaluate the effectiveness of the marketing techniquesFollow tutor support stretch & challenge activities to work toward s this criteria (D1) Sources of information declaratory ReadingBevan J, Dransfield R, Coupland-Smith H, Goymer J and Richards C BTEC Level 3 National Business Student Book 1 (Pearson, 2009) ISBN 9781846906343. Tutor support Stretch & take exception guidance sheets.